Top 6 Ways to Improve Your Website’s Google Ranking

ALICIA BRADY DEAUST

Seo Concepts (included Clip Path)

Below I’ve compiled the top 6 ways to improve your website and get the best SEO bang for your buck with the least amount of time/energy. Why? Because I believe through giving we all benefit. Part of my gift to the world is this blog. Let’s call it karmic insurance.

Now if you want to skip below to the list then go for it, however, you’ll miss out on why improving traffic to your website won’t necessarily improve your business.

For the sake of this article I will refer to the multitude of search engines simply as ‘Google’, although there are others such as Yahoo!, Bing, Ask, etc.

I’ve been out of formal schooling for a long time. In marketing you need to become a chameleon and adapt to your ever changing environment. This is why it is critical to be an avid learner seeking constant growth so you can…

View original post 636 more words

What is Marketing? And Why do we need it?

ALICIA BRADY DEAUST

Let’s start with the answer to the ‘What is marketing’ question.

Google search ‘what is marketing’ and you will be bombarded by definitions that claim marketing is  ‘the action of promoting and selling products or services’. But as a Marketer and philanthroper who loves communication and works for impact-driven organizations I would argue that marketing is more than this.

Here is a definition of marketing which I feel is more accurate from the American Marketing Association:

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
(Approved July 2013)

Now let me give you my opinion on ‘Why’ we need marketing.

I would argue that we have been doing marketing since the beginning of time. You do it everyday. In every conversation you have you are offering up something of value to others.

View original post 305 more words