With new social media networks arriving on the scene each year with potential to grow in popularity, sites such as Sulia, Bubblews, and Learni.st are worth a look for small organizations and businesses as a promising avenue to reach new people. Start up sites can be valuable for small organizations or businesses because they are new and will have less competition for user attention from some of the more established companies that troll Facebook.
However, user beware. New social media sites can go under, as was the recent case with Sulia. It had all the potential to be the next best new social media site. Providing a platform instead of the “noise” of the traditional social networking sites that are a mix of advertising, selfie’s and pet videos. Sulia’s content was segmented by topic to make it easy for users to connect with the networks they wanted. Members could choose from various channels, such as politics, arts and entertainment, sports or business. Content was curated by users. Unfortunately, it was so long to Sulia. By their own account “there were many many things that Sulia did better than any other platform. But we learned that those things weren’t popular or lucrative enough for it to succeed as a business. That’s often the way it is with startups”.
So, wade into the waters of new social media and devote some hours each week to testing and exploring their offerings. As you reach to give a voice to your marketing campaigns or brand yourself or your business through social engagement, look at major social media platforms and new social media sites as possible additions to your strategies.
However, make sure you aren’t just focusing your efforts solely on social media. To increase brand, visibility and ultimately grow an organization’s membership, customers, funds, or sales there needs to be a synergistic system with SEO, and content as well as social media.